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email tiles | arcadia brands

7 Fool-proof email marketing tips. 

Over 300 billion emails are sent daily. To make sure your emails don't end up in the spam folder, you'll need to craft a clever, compelling campaign that grabs your audience's attention. Here are 7 tips to help you win with your next email marketing campaign.

hustle macbook | arcadia brands

Remote working increases productivity by 30%, here’s how you can reap the benefits in your business. 

3 easy ways to better implement remote working and reap its benefits. Improvement in technological infrastructure, redefining policies to suit your employees better and promote the remote working culture is something that companies should take into consideration.

arcadia brands | designer chair

The 3 problems we face when adjusting to working remotely, and how to solve them. 

In hopes of containing the Coronavirus (and keeping the global economy as stable as possible), many businesses all over the world are doing their part to limit unnecessary person-to-person interactions by requiring some or all of their employees to work from home for the time being.

apple devices | arcadia brands

Top 10 Tips for Choosing a Web Designer for Your Business. 

How to Choose a Web Design Firm - Simple. You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers available. You want to go with the best because, in fact, your web designer is in essence your partner. You want to choose a designer that takes YOUR business seriously.

digital marketing | arcadia brands

What every business owner must know about digital marketing. 

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today's business person?

design pencils | arcadia brands

Importance of graphic design in the web designing process. 

Graphic design is an integral part of web design. Use of attractive graphic images and colours attract the visitors to the website and compel them to read the text on the web pages of the site. They make the websites look professional, user-friendly and visually appealing. Types of graphics used on websites include logos, image maps and bullet points.

imacs | arcadia brands

What qualifies as affordable website design? 

As I was searching for a more detailed and technical clarification of the importance of website design I found a company from England that gave me a very detailed explanation. I knew about a few uses of a good website design, but this company showed me the door to a new world for me by clarifying the significance of a professional website design.

hello | arcadia brands

What is an autoresponder and how can it help me? 

A brief run-through of autoresponders... What they are and how you can use them to build your business. Did you know that there is a way you can create all of your content and have it go out automatically? Through the use of an autoresponder you can place all of your emails into it and have them delivered at specific times.

glasses on apple devices | arcadia brands

5 reasons why blogging will improve your business. 

A professional blog is an investment. You have to either put your own time and effort into filling it with engaging content – or hire someone else to do it for you. If you’re still wavering about setting up your professional blog, we’ll show you that the return on this investment is totally worth it!

black apple devices | arcadia brands

How to market disruptive innovations: technology adoption life cycle. 

Tech startups, are here and there. It is now becoming buzzwords, and more young adults are opt to either work for startups, or build their own startups. Most of the solutions from technology startups are designed to be disruptive, which means that tech startups have stripped all of the less important features, selling just the essential features to mass markets; also helping to increase those features gradually along the way to suit the market’s needs.

arcadia brands | market research

The importance of market research for business owners. 

If you are not familiar with the market research, here is a brief explanation: Market research is the process of pulling and analyzing information from customer/consumer groups, competitors, industry and the business environment in general. Therefore, it plays a huge role in any of the steps involved in the business process.

arcadia brands | brand love

How to nurture and maintain brand love. 

I bet in just a split-second, you are able to recall that one brand that influences and sends positive feelings towards yourself because you know you love that brand.

do something great | arcadia brands

How to efficiently grow your brand awareness. 

In hopes of containing the Coronavirus (and keeping the global economy as stable as possible), many businesses all over the world are doing their part to limit unnecessary person-to-person interactions by requiring some or all of their employees to work from home for the time being.

arcadia brands | brand lift study

What is a brand lift study? 

Brand lift studies are used to measure your consumer-brand interaction post-marketing campaign. It helps in identifying favorable changes in the consumer’s customer journey, from awareness, perception, consideration and the likelihood of purchase after your marketing campaign.

arcadia brands | brand launch

How to successfully launch a brand. 

How can businesses successfully launch a brand that is automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost in the way without knowing where to start while the finish line is blurry.

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PASSION IS THE FORCE THAT DRIVES OUR SUCCESS


Arcadia Brands believes in a team orientated approach, where a collection of the most passionate brand & creative experts come together to offer unique solutions to our clients.

Our process of delivering high-level brands involves 4 key phases of brand identity, brand personality, brand equity and brand loyalty. Each client’s unique requirements are met at the highest level as we have a complex understanding of brand delivery.

Founded in 2012, we have been serving creative brand design and web development projects to various groups of clients, including publicly listed companies and SMEs worldwide. With a core team of 20 experts, our design studios are located in Kuala Lumpur, Malaysia, Birmingham, England and Ontario, Canada.

Brand identity is how a business wants to be perceived by consumers, reflecting the value the company is trying to bring to the market and to appeal to its customers.

Brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that consumers enjoy.

Brand equity refers to a value premium that a company generates from a product with a recognisable name, when compared to a generic equivalent.

Brand loyalty is a pattern of consumer behaviour where consumers become committed to brands and make repeat purchases from the same brands over time.


“Top notch results from the best brand artisans! Arcadia Brands has it all, 100% recommended”

AMBER CHIA



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