5 reasons why blogging will improve your business.
A professional blog is an investment. You have to either put your own time and effort into filling it with engaging content – or hire someone else to do it for you. If you’re still wavering about setting up your professional blog, we’ll show you that the return on this investment is totally worth it!
The importance of market research for business owners.
If you are not familiar with the market research, here is a brief explanation: Market research is the process of pulling and analyzing information from customer/consumer groups, competitors, industry and the business environment in general. Therefore, it plays a huge role in any of the steps involved in the business process.
How to nurture and maintain brand love.
I bet in just a split-second, you are able to recall that one brand that influences and sends positive feelings towards yourself because you know you love that brand.
How to efficiently grow your brand awareness.
In hopes of containing the Coronavirus (and keeping the global economy as stable as possible), many businesses all over the world are doing their part to limit unnecessary person-to-person interactions by requiring some or all of their employees to work from home for the time being.
What is a brand lift study?
Brand lift studies are used to measure your consumer-brand interaction post-marketing campaign. It helps in identifying favorable changes in the consumer’s customer journey, from awareness, perception, consideration and the likelihood of purchase after your marketing campaign.
How to successfully launch a brand.
How can businesses successfully launch a brand that is automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost in the way without knowing where to start while the finish line is blurry.
PASSION IS THE FORCE THAT DRIVES OUR SUCCESS
Arcadia Brands believes in a team orientated approach, where a collection of the most passionate brand & creative experts come together to offer unique solutions to our clients.
Our process of delivering high-level brands involves 4 key phases of brand identity, brand personality, brand equity and brand loyalty. Each client’s unique requirements are met at the highest level as we have a complex understanding of brand delivery.
Founded in 2012, we have been serving creative brand design and web development projects to various groups of clients, including publicly listed companies and SMEs worldwide. With a core team of 20 experts, our design studios are located in Kuala Lumpur, Malaysia, Birmingham, England and Ontario, Canada.
Brand identity is how a business wants to be perceived by consumers, reflecting the value the company is trying to bring to the market and to appeal to its customers.
Brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that consumers enjoy.
Brand equity refers to a value premium that a company generates from a product with a recognisable name, when compared to a generic equivalent.
Brand loyalty is a pattern of consumer behaviour where consumers become committed to brands and make repeat purchases from the same brands over time.