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marketing

email tiles | arcadia brands

7 Fool-proof email marketing tips.

Over 300 billion emails are sent daily. To make sure your emails don’t end up in the spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention. Here are 7 tips to help you win with your next email marketing campaign.

digital marketing | arcadia brands

What every business owner must know about digital marketing.

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business person?

hello | arcadia brands

What is an autoresponder and how can it help me?

A brief run-through of autoresponders… What they are and how you can use them to build your business. Did you know that there is a way you can create all of your content and have it go out automatically? Through the use of an autoresponder you can place all of your emails into it and have them delivered at specific times.

black apple devices | arcadia brands

How to market disruptive innovations: technology adoption life cycle.

Tech startups, are here and there. It is now becoming buzzwords, and more young adults are opt to either work for startups, or build their own startups. Most of the solutions from technology startups are designed to be disruptive, which means that tech startups have stripped all of the less important features, selling just the essential features to mass markets; also helping to increase those features gradually along the way to suit the market’s needs.

arcadia brands | market research

The importance of market research for business owners.

If you are not familiar with the market research, here is a brief explanation: Market research is the process of pulling and analyzing information from customer/consumer groups, competitors, industry and the business environment in general. Therefore, it plays a huge role in any of the steps involved in the business process.

arcadia brands | brand launch

How to successfully launch a brand.

How can businesses successfully launch a brand that is automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost in the way without knowing where to start while the finish line is blurry.

online marketing | arcadia brands

Ticket to success and sales – online marketing.

Is all that you want for your business is to reach the right people and make a mark? Then – ‘Out with the old and in with the new’. It’s time to say goodbye to that traditional and tedious means of offline marketing and say hello to the new and nifty Online marketing.