7 Fool-proof email marketing tips.
Over 300 billion emails are sent daily. To make sure your emails don't end up in the spam folder, you'll need to craft a clever, compelling campaign that grabs your audience's attention. Here are 7 tips to help you win with your next email marketing campaign.
What every business owner must know about digital marketing.
Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today's business person?
What is an autoresponder and how can it help me?
A brief run-through of autoresponders... What they are and how you can use them to build your business. Did you know that there is a way you can create all of your content and have it go out automatically? Through the use of an autoresponder you can place all of your emails into it and have them delivered at specific times.
How to market disruptive innovations: technology adoption life cycle.
Tech startups, are here and there. It is now becoming buzzwords, and more young adults are opt to either work for startups, or build their own startups. Most of the solutions from technology startups are designed to be disruptive, which means that tech startups have stripped all of the less important features, selling just the essential features to mass markets; also helping to increase those features gradually along the way to suit the market’s needs.
The importance of market research for business owners.
If you are not familiar with the market research, here is a brief explanation: Market research is the process of pulling and analyzing information from customer/consumer groups, competitors, industry and the business environment in general. Therefore, it plays a huge role in any of the steps involved in the business process.
How to efficiently grow your brand awareness.
In hopes of containing the Coronavirus (and keeping the global economy as stable as possible), many businesses all over the world are doing their part to limit unnecessary person-to-person interactions by requiring some or all of their employees to work from home for the time being.
How to successfully launch a brand.
How can businesses successfully launch a brand that is automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost in the way without knowing where to start while the finish line is blurry.
Ticket to success and sales – online marketing.
Is all that you want for your business is to reach the right people and make a mark? Then - 'Out with the old and in with the new'. It's time to say goodbye to that traditional and tedious means of offline marketing and say hello to the new and nifty Online marketing.
PASSION IS THE FORCE THAT DRIVES OUR SUCCESS
Arcadia Brands believes in a team orientated approach, where a collection of the most passionate brand & creative experts come together to offer unique solutions to our clients.
Our process of delivering high-level brands involves 4 key phases of brand identity, brand personality, brand equity and brand loyalty. Each client’s unique requirements are met at the highest level as we have a complex understanding of brand delivery.
Founded in 2012, we have been serving creative brand design and web development projects to various groups of clients, including publicly listed companies and SMEs worldwide. With a core team of 20 experts, our design studios are located in Kuala Lumpur, Malaysia, Birmingham, England and Ontario, Canada.
Brand identity is how a business wants to be perceived by consumers, reflecting the value the company is trying to bring to the market and to appeal to its customers.
Brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that consumers enjoy.
Brand equity refers to a value premium that a company generates from a product with a recognisable name, when compared to a generic equivalent.
Brand loyalty is a pattern of consumer behaviour where consumers become committed to brands and make repeat purchases from the same brands over time.