If you were wondering how feather duster companies become the cock of the walk, well then hey! Here’s some encouragement, you can do it too. Increasing brand awareness and gathering critical mass attention requires at least, a little bit of creativity. If others can do it, so can you. Whether you have just started a new brand or have a new product line/verticals in production for your company, you can gather a great amount of awareness from your prospective consumers through these 4 steps:
New brands should especially take this into consideration. This strategy involves partnering with other much more established and well-known brands that share the similar core values as your brand, serving as a supplementary to your product. Piggybacking will help in terms of awareness and credibility as consumers will transfer the values and images of the established brand that you have partnered with. An example is when Hootsuite, a social media management platform, partnered with one of the most popular TV series, Game of Thrones, to create ‘Social Media of Thrones’. It generated about over a million views on YouTube alone, this itself is excluding their other views and shares received from their other social medias.
Another strategy here is snowballing. Consumers are often offered discounts or freebies if able to refer certain brand products to friends, causing the level of brand awareness to increase. Not only that, it also influences other people to try the product. DropBox rewards their users an additional 500MB (up to 16gb) if they refer the product to their friends, helping them to increase the sign-up rate by 60%!
Interesting data can capture the attention of others. Show your prospective customers infographics of interesting topics. Through publishing infographics on social medias, can it already generate a thousand shares in just one snap itself!
What makes a brand stand out is their delivery of outstanding experiences to their customers. Unique experiences help customers to recall your brand. By publishing those unique experiences onto social media to be seen, an increase in brand awareness is created. Take a look into Haagen Daz’s Hologram application, in which scannable holograms are created that can be scanned using the app. This campaign generated a lot of shares on social media, gaining Haagen Daz the recognition from mentions in several publications such as news magazines.
CREATING BRANDS THAT WORK
PASSION IS THE FORCE THAT DRIVES OUR SUCCESS
Arcadia Brands believes in a team orientated approach, where a collection of the most passionate brand & creative experts come together to offer unique solutions to our clients.
Our process of delivering high-level brands involves 4 key phases of brand identity, brand personality, brand equity and brand loyalty. Each client’s unique requirements are met at the highest level as we have a complex understanding of brand delivery.
Founded in 2012, we have been serving creative brand design, web development, graphic design and digital marketing projects to various groups of clients, including publicly listed companies and SMEs worldwide. With a core team of 20 experts, we have presence in Kuala Lumpur (Malaysia), London (England), Toronto (Canada) and New York (USA).
Brand identity is how a business wants to be perceived by consumers, reflecting the value the company is trying to bring to the market and to appeal to its customers.
Brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that consumers enjoy.
Brand equity refers to a value premium that a company generates from a product with a recognisable name, when compared to a generic equivalent.
Brand loyalty is a pattern of consumer behaviour where consumers become committed to brands and make repeat purchases from the same brands over time.